Social Media Planning

Social media planning in any comprehensive internet marketing program, is increasingly important as additional mediums are available to carry the company's message to potential buyers and clients. Social media planning, in any comprehensive internet marketing program, is increasingly important as additional mediums are available to carry the company’s message to potential buyers and clients. 

Both the plan and the management of it, therefore, needs to be implemented with the same commitment as the company website or a social media program should not even be attempted.

A Blog, Facebook page or Twitter account with very little content, outdated posts, and haphazard attention, will do more harm than good especially if there are links to these various media on the company website. Either do it well or it is better not to do it at all.

Social media planning should, first of all, specify goals for the direct benefit to the company’s bottom line and not simply for any assumed benefit it may or may not have on the SEO performance of  the company website. That way you always get the direct benefits even if the SEO

For example, you do a Facebook page because you can see how this page will directly help your company’s bottom line. The goal for creating and maintaining this page should be able to justify itself by the direct and measurable benefit it brings to the company.

That being said, however, a Facebook page may be marginal in directly generating customers but it may have be very useful as an in-house company newsletter that can help build the employees identification with the  company,  its people, products, history, future goals, etc and thereby increase company commitment and loyalty.

Social media planning should, first of all, specify goals for the direct benefit to the company's bottom line and not simply for any assumed benefit it may or may not have on the SEO performance of  the company website. That way you always get the direct benefits even if the SEOSocial Media Planning Elements

  • Overall Goals(s)
  • Which Social Media?
  • Why? (for each Social media chosen (Blog, Facebook, Pinterest, Twitter, etc).
  • What will each do to forward company goals.
  • Specific, measurable goals for each media chosen.
  • Method of evaluation.
  • Time Frame to achieve goals.
  • Management responsibilities for implementation and maintenance..
  • Integration plan for each media with overall Internet Marketing program.
  • Topic selections.
  • Posts scheduling plan (Daily, Weekly, biweekly, monthly)
  • Content sources and generation.
  • Promotion planning.
  • Evaluation and reporting
  • Generating new plan (Semi-annually/Annually)

Our agency can generate a detailed Social Media Plan for either in-house implementation or by contract. Use the form below to request a proposal for a Social Media Plan specifically designed for your company and your specific goals.

 

Social Media Planning Proposal