Search Engine Optimization (SEO)

Effective Search Engine Optimization (SEO) begins with building a great website with content that is “rich and relevant” with regard to subject(s) being addressed.

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Many people believe that Search Engine Optimization or SEO, i.e getting visibility on the Search Engines, is achieved by using a lot of complicated technical tools to manipulate the Search Engines into giving a site higher ranking. Not true.

Effective Search Engine Optimization SEO begins with, and is largely the result of,  building a great website with content that is “rich and relevant” with regard to subject(s) being addressed.

Search Engines are in a constant battle to deliver the best content relative to the search term being used. And yes, the Search Engines have the ability to get a pretty good idea of both the “richness” and “relevance” of your content.

Algorithms: Most all websites are ranked via electronic scanning for a multitude of  data points that are algorithmically (mathematical formulas) predetermined to yield an overall score, then rank pages accordingly.

These data points scan both technical structure and content, then score each page accordingly (See our SEO Glossary).

Human Analysis: Google also contracts with technicians all over the world to review their Algorithmically determined rankings, personally, then submit changes in ranking based on their human application of Google standards. If these changes are confirmed by other reviewers, Google changes the ranking on their pages accordingly   

To achieve good search engine optimization look to developing a good content strategy, create your content, make sure you do your research, optimize your content.Specifically, the Search Engines want to deliver a site that has:

  • Rich, Relevant Content
  • Is Well structured technically, free of errors, loading speed, etc.
  • Is Mobile Friendly (Responsive Web Design (RWD)
  • Easy to read (font sizes, bullet points, paragraphing, etc)
  • Easy to Navigate 
  • H1 and H2 tags (to identify content)
  • Good Meta titles and descriptions (for SE Results pages) 
  • Alt tags to identify pictures, graphs, diagrams, etc
  • Internal and external links which indicate supplemental information is available. 
  • Backlinks indicating that other related sites recognize your site as having a certain amount of Authority or Trust.  (see our Link Building page). Note: (Backlinks are one of the most important SEO criteria, the most overlooked, and, perhaps, the most difficult to achieve).

Good SEO practice then, works to present your content in a manner that meets, or exceeds, these Search Engine standards

If you have an existing website and would like to know how the search engines are viewing your site, please take advantage of our offer to provide a Free SEO Audit report.

Request SEO Audit Report

If you have an existing website and would like to know how the search engines are viewing your site, please take advantage of our offer to provide a Free SEO Audit report

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