Link Building

One of the most important SEO activities, i.e. to increase high organic positioning  on the Search Engine Results Pages (SERP) for your website and its keywords, is through an ongoing program of Link Building for both internal and external links.

One of the most important SEO activities for your website development program is through an ongoing program of Link Building for both internal and external links.  (See SEO Glossary)

But, before you even  begin to build links you should have a great website in the first place, filled with what Google calls, “Rich relevant content“. Then, as you develop those relevant internal and external links you will be bringing visitors to the great resource your link partners are looking for.

Let’s look at the basic link types:

Internal links are those text links that go from one page of a website to another page on the same site.

These internally linked pages usually offer some expanded information on a subject that is available elsewhere on the same site. This avoids the SEO problem of Duplicate Content while still allowing the user to get access to related information if needed or desired.  Internal links also avoid burdening your visitor with larger amounts of text on the initial page they are visiting. If they want more info they can easily click on the link.

For this reason the Search Engines give some added ranking points to well constructed sites with internal links to related content.

External links are those that go from one website to another and can be either Inbound or Outbound links meaning that they can go out to other websites or come in from other websites. Outbound links should offer additional resources for the subject matter of your page. 

Of these two types, the inbound links are by far the best for ranking  because of what they tell the Search Engines about your site. Inbound links to your website are also called Backlinks because they “link back” from another site. (See also SEO Glossary)

Importance of Backlinks: If there are “quality” sites (think rich, relevant, content) that have  a link to your site, the Search Engines assume there is a some reason, specifically that  your site must have a certain “Authority” or “Trust” factor for your related content. If a lot of good and related websites have links to your own, that authority and trust increases and your Ranking at the Search Engines increases accordingly.

Simple  . . . but difficult to achieve. That is why a Link Building program was suggested above, with the implication that link building is usually an activity that occurs over time

A good link building program will first identify the sources of good inbound links (Backlinks) then develop a strategy of going after them.

Sources for Link Building

The inbound links are by far the best for ranking  because of what they tell the Search Engines about your site.

  • Directories: There are a lot of them and some more valuable that others, but generally a good place to start
  • Your Customers and Suppliers: Think reciprocal links.
  • Making posts on industry Blogs and Forums including a Backlink.
  • Sponsoring a charitable website with a link to your site.
  • Submitting articles related to your business with links back to your site.
  • Entering your site in a contest.
  • News releases for new products, company activities.
  • Competitor Backlinks (You may be able to get them too

(Caution: Never buy links from link farms. The golden rule is  “10 good links are better than 100 others”)

To receive a Free Report on existing external backlinks to your site an up to three of you competitors just use the “Free Backlinks Report Request” form on this page. 

SEO flowchart for internet marketing your business 

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