Guest Blogging and Forums

Guest blogging and forums' participation is another way to increase your online presence and will  help your company in two important ways:

In any comprehensive Internet Marketing strategy, the goal is to create an effective internet presence, not only with your own website, Blog, Facebook page, etc., but wherever there is a web conversation that is significantly related to your company’s products and services.

Guest blogging and forums‘ participation is another way to increase your online presence and will  help your company in two important ways:

First, it will begin to establish your company as an expert in the field and an important source of information.

Second, by creating backlinks to your site from topically related sites, it will increase your ranking in the Search Engine Results Pages (SERPs)


To do this effectively will necessitate having a plan for finding, monitoring, and entering the conversations of related Blogs and Forums.

Guest Blogging and Forums Finding relevant Blogs and Forums

1. Use your own keywords/phrases to search the web for related Blogs, Forums, and Websites.

2. Evaluate which are the most important, active, and related to your products and services.

3. For future reference, also locate and list industry leaders (persons) that appear on these Blogs, Forums, and Websites. Once found you can go further and find their Facebook, Twitter, and LinkedIn pages.

Monitoring

Once the blogs and forums have been located you will want to monitor them for appropriate content where you may have an opportunity to make a useful comment. Remember you are a guest and your entry into the conversation should

You can monitor these locations using an RSS Reader like  http://digg.com/reader

Posting Comments

Posts should always be on topic; if the conversation is about the plight of the long-term unemployment, then speak to how temporary staffing agencies (possibly note specific clients) are helping to keep the unemployed engaged in their respective fields

  1. All postings will have the following information.
    1. Name
    2. Title
    3. Email
    4. Website link – THIS IS THE MOST IMPORTANT PIECE
  2. If permitted by the site/community, the intern will link back to your site, WITHIN the body of the message, utilizing related keywords/ phrases.