Email Marketing

With the increasing use of email coupled with the growth of email service providers like "Mail Chimp", iContact, "Constant Contact" etc., email marketing has become a standard tool in the internet marketing toolbox. With the increasing use of email coupled with the growth of email service providers like “Mail Chimp“, iContact, “Constant Contact” etc., email marketing has become a standard tool in the internet marketing toolbox. 

With their ability to provide modifiable templates for “ordinary” emails and attractive e-mail newsletters, together with  automated sending, they make it very easy to send out individualized emails and newsletters to thousands or companies every month with a minimum of effort.

They also provide reporting on the “bounce Rate, # of Opens, linking to other pages, and unsubscribe lists, so you can judge the effectiveness of each mailing marketing program within hours of sending.

Like everything in our new digital age, the ease of use has contributed to a lot of ineffective spam like programs that not only do not work but can actually do damage to a company’s reputation. In order not to contribute to this nuisance but also to make your Email Marketing more effective we recommend detailed planning.

 

Email marketing should be well planned in terms of:

  • Who should receive the mailing?
  • Is the list (s) appropriate relative to content?
  • Is the list current (unsubscribes eliminated, etc)?
  • The actual usefulness and/or interest level of the information being provided?
  • The overall attractiveness (pictures, layout, fonts etc)?
  • Inclusion of Social Media like Facebook, Twitter, Linked-In, Pinterest, etc. ?
  • The frequency of your e-mails to each recipient?
  • What do you want the recipient to do in response?
  • What will be done to follow-up on responses?

If you would like us to send you a free sample email newsletter layout, specific to your company use the form below.

Free Sample Email Newsletter

Email marketing should be well planned