Content Submissions (Articles / Press Releases)

Content submissions should include articles, press releases, promotions, etc.

There are two major reasons to submit your content on-line.

1. To get your content submission in front of as many of your targeted audiences as possible.

2. To generate quality Back-Links to your website (to improve rankings and organic positioning)

Your content submissions should always be guided by “quality”, in that it should be focused on being useful, interesting, or informative, or, better yet, be combination of these critical elements.

Your content submissions should always be guided by "quality", in that it should be focused on being useful,  interesting, or informative, or, better yet, be combination of these critical elements.Articles and news releases that are generated solely to get the company’s name out there and generate Back-Links are rarely successful. This is because, even if the content reaches its targeted audience, the lack of quality can actually harm the company’s reputation in that it may well be perceived as Spam.

Back-links that are generated by clever “click-bait” titles that prove to be “empty”, end up irritating your audiences and negatively impacting your company’s reputation. A high price for a short term increase in traffic!

So the focus in content submissions should be on quality that enhances your company’s reputation. A good place to start looking for good is to examine your internal human resources.

Most everyone is an expert on something and especially one’s own business. In many businesses there is usually a variety of experts, from a CEO’s expertise on an overall industry perspective to a product engineer’s detailed knowledge of specific company products. Each can be the source of content that is interesting, informative and useful.

A simple example would be a “New Product Press Release” with the following background:

A leading Power Cord manufacturer’s alert, customer service department, picks up on their repeated experience with clients in the construction industry who regularly have valuable heavy duty power cords “walking” off their construction sites.

This experience is followed up with an actual survey with a number of clients that confirms the problem and is relayed, in a regular company team meeting. The suggestion is made to provide heavy duty extension cords with the company’s name imprinted, at fairly close intervals, along the entire length, like “Property of ABC Construction”. The engineering people modify an imprinting machine and incorporate it into the manufacturing process, professional photos are made, a new web page is created, and a New Product Press Release is written that is useful, informative, and interesting.

Your press releases should always be guided by "quality", in that it should be focused on being useful,  interesting, or informative, or, better yet, be combination of these critical elements.Finally, the actual Content Submission is made to organizations that have been selected for their ability to reach the target audience(s), and their ability to provide feedback on the actual effectiveness of the distribution.

Effective distribution can also be determined by actual page views generated by the back link in the news release. But the real test of effectiveness is, of course, how many orders have been received!

Our company can generate, distribute, and report-back on the effectiveness of a News Release, plus provide independent verification from your Web Stats (See our page Marketing Analytics“)

Article submissions are different in that they may be only indirectly related to direct sales but they can have a significant impact on a company’s reputation for experience and excellence in a given field. And, orders will come!

Our content submissions (with SEO Copywriting, etc), begins with help in the generation of good content, then finding the right outlets, and reporting back on the initial success of effectiveness (opens, link back, emails sent, etc.. If you have a story to tell or a new product or service to promote we can help you develop it and get it in the right hands.

Give us a call 717-689-5940, or email us and we’ll get back to you within 2 business days with some ideas of our own and a price for our services. Try us out.