Blogs

Blogs begin with a brainstorming session, and a few persons with a good working knowledge of your company's products and services.Blogs are sometimes not appropriate for every company.

For example, a dental office might do much better to create and maintain a Facebook page than have a Blog. For many companies, however Blogs can be a very effective means to further the aims of a company’s Comprehensive Internet Marketing plan. And, a company with products or services that involve a fairly complex technology, a Blog is almost a necessity.

Before any other consideration (SEO, etc) a Blog should be useful to your existing clients. Blogs are meant to be a convenient utility, in real time, where questions are answered and suggestions are made. It is an ongoing conversation that can be organized by category and archived for future reference.

Blogs can also direct your clients to other supplemental information (via text links) elsewhere on your own website or to an outside source.

Blogs are developed from a list of topics which are entered into a spreadsheet together with the posting dates, person responsible (to make the post), and the category(s) that the topic falls into. In a 2-3 hour meeting you should have a year's worth of weekly posting topics. A good and useful Blog for your clients can also be useful to prospective clients who might be directed to your website from one of your Blog postings that they found while researching a particular keyword (topic) on a search engine. If they like what they find, your Blog can be very helpful in generating new sales.

In a Blog conversation, many times, suggestions will be made by clients and other visitors that can further product development. In software development, clients (users) account for nearly 50% of new upgrades.

Customer Service can also be further enhanced by utilizing the accumulated and categorized Blog postings to save your support team’s time . . ..  and energy.

Blog Planning

Blogs can be formatted for your company at no charge and set it up on your site for a very reasonable fee.The most basic method we have found to plan a Blog is to begin with a brainstorming session with a few persons with a good working knowledge of your company’s products and services. This effort should yield a list of topics that can be entered into a spread sheet together with the posting dates, person responsible (to make the post), and the category(s) that the topic falls into. In a 2-3 hour meeting you should have a year’s worth of weekly posting topics. 

Our company would be happy to recommend a Blog format for your company at no charge and set it up on your site for a very reasonable fee.

Just use the Request Form on this page. We will use the information provided to make our recommendation for a Blog format and include a quote to set it up on your website.